The 'Clean Beauty for All' Initiative 

Amour Propre began as a non-profit, with Tahera personally funding education initiatives and donating personal hygiene products to marginalized communities. As the brand transitioned into a for-profit business, Tahera has continued to support these deserving communities by donating unsold products and volunteering her time. Additionally, she actively invests in local small businesses, ensuring that profits circulate back into her community. By combining her Clean Beauty for All brand with community upliftment, Tahera has created a purpose-driven business model that truly serves a comprehensive range of needs.

At Amour Propre®, we are deeply committed to social responsibility and giving back to underserved and underrepresented communities, as well as supporting non-profit organizations that align with our values.

With our "Clean Beauty for All" initiative, our efforts to make an impact in the communities that need support the most is seen and felt throughout Orange County, California. We regularly donate products and service volunteer hours to contribute to the health and wellbeing of our community. 

Here's how we contribute to these causes:

Product Donations: We regularly donate our bath and body products to non-profit organizations that focus on personal hygiene, well-being, and empowerment. These organizations may include shelters for the homeless, women's shelters, and organizations supporting survivors of domestic violence.

Community Outreach Programs: We actively seek partnerships with local community organizations that serve underserved communities. Through these partnerships, we provide essential hygiene products and self-care items to those in need.

Educational Initiatives: We believe in the power of education to create positive change. Amour Propre® supports educational initiatives that promote self-care, wellness, and beauty education within underserved communities. This includes workshops, seminars, and training programs.

Time and Volunteerism: Our team members are encouraged to dedicate their time and expertise to charitable causes. We offer paid volunteer days, allowing employees to contribute to organizations and projects close to their hearts.

Partnerships with Non-Profits: We forge long-term partnerships with non-profit organizations that share our values. These partnerships often involve ongoing support, financial contributions, and collaborative efforts to make a meaningful impact.

Fundraising Initiatives: Amour Propre organizes and participates in fundraising campaigns to support charitable organizations. We may donate a percentage of our profits during specific periods to causes that are in line with our mission.

Inclusivity and Representation: We actively work to ensure that our product offerings and marketing campaigns reflect diversity and inclusivity. We believe that everyone deserves to see themselves represented in the beauty and wellness industry.

Sustainability and Eco-Conscious Practices: In addition to supporting underserved communities, we prioritize sustainable and eco-conscious practices. By reducing our environmental impact, we contribute to a healthier planet for all.

Customer Involvement: Amour Propre engages our customers in our charitable efforts. We may provide opportunities for customers to make donations at checkout or participate in campaigns that support specific causes.

Transparency and Reporting:

We maintain transparency about our charitable contributions and report on the impact of our efforts. This includes sharing updates and stories from the organizations we support.

We donate thousands of products every year to organizations that support and encourage underrepresented communities within the Homeless, LGBTQ+, POC, Women's Rehabilitation Centers and more.

At Amour Propre®, giving back is an integral part of our corporate culture. We believe that by contributing our time, resources, and products to underserved and underrepresented communities, we can help improve lives, promote self-care, and empower individuals to feel their best. Our commitment to social responsibility is an ongoing journey, and we are dedicated to making a positive impact on the world around us.

Love is an action. Live in love. Always.