🌟 Amour Propre Media Coverage & Press Kit

About Amour Propre®

Amour Propre® is a clean beauty and wellness brand founded by Tahera Rene Christy in Mission Viejo, California. Rooted in self-love, community, and conscious care, our products are crafted to elevate daily rituals into acts of empowerment. We believe in “Clean Beauty for All” products that are plant-based, ethically made, and effective for every body.

Since launching, Amour Propre has become a trusted household name, from our viral Sweet Yoni Oil to our commitment to ethical business practices that earned us the 2025 BBB Torch Award for Ethics.

🏆 Our Achievements

💰 $20,000 in first-month sales

✊🏽 #1 Black-Owned Personal Hygiene Company in Orange County, CA

🧠 100 Black Women of Orange County Innovation Award Winner

🐝 BeyGOOD (Beyoncé) Black Parade Recipient

🎬 Featured on “Side Hustlers” (Hulu) — produced by Reese Witherspoon and featuring Emma Grede & Ashley Graham - Watch Here

🏆 2025 BBB Torch Award for Ethics Winner

💼 Fearless Fund Pitch Competition Winner — $12,000

💵 Over $54,000 in grant funding raised to date

🛍️ Retail partnerships with Anthropologie, H&M, and Emerge In Color (Beverly Center, Beverly Hills)

💎 A+ Rated by the Better Business Bureau

🌿 #1 Best-Selling Handmade Body Oil on Amazon - Shop now

📰 Featured in Orange Coast Magazine → Read Feature

💼 Rocket Lawyer Member Spotlight → Watch Feature

📺 Robinhood Commercial Feature → Watch Now

🎙️ Podcast with the BBB & Jodi Low (“U & Improved”) → Listen Here

💬 Thousands of 5-Star Customer Reviews highlighting how Amour Propre’s products have transformed skin, confidence, and daily self-care.

🌍 Featured in multiple national and local publications, celebrating our commitment to ethical entrepreneurship, empowerment, and clean beauty.

💵 Grants & Pitch Competition Awards

Year Program / Organization Award Amount

• 2025 Our Village United Pitch Grant Winner $13,000
• 2025 Etsy Grant $5,000
• 2025 Hotties Helping Grant (Meghan Thee Stallion) $1,000
• 2024 Fearless Fund $12,000
• 2024 FedEx Entrepreneur Grant $5,000
• 2023 COR CDC & City of Irvine $2,500
• 2023 CitiTrends $6,000
• 2022 Amazon Small Business Grant $5,000
• 2022 Better Business Bureau $750
• 2021 County of Orange $2,500
• 2021 Amazon $500
  

Total Funding Raised: $67,250+

🎥 Featured Media Coverage

https://youtu.be/-ZwtuovmRDM?si=BhajvXoKFL6JYnGO

Television & Streaming

- Hulu – “Side Hustlers” with Reese Witherspoon, Emma Grede, and Ashley Graham

- Robinhood Commercial – National TV campaign featuring founder Tahera Rene Christy

- Rocket Lawyer Spotlight – “Member Stories” Campaign (National)

- BBB Torch Awards Coverage – Orange County 2025 Torch Award for Ethics Winners

Print & Digital Publications

• Orange Coast Magazine
• OC Register
• Rocket Lawyer Newsroom
• Fearless Fund Entrepreneurs Network
• Anthropologie Brand Features
• Emerge in Color Showcase at the Beverly Center
• BBB Unleashing The Spark Business Panel

Podcasts & Interviews

“Leadership Lowdown” powered by the Better Business Bureau — Hosted by Jodi Low

"Pepp Talks" with Jeanne Pepper

“Filter Free with Tahera Rene Christy” (Tahera’s personal empowerment podcast)

🧾 Brand Highlights

Product Line: Natural body oils, scrubs, deodorants, Yoni care products, and wellness kits.

Distribution: Shopify, Amazon, Etsy, Faire, Anthropologie, H&M, Beverly Center (Emerge in Color).

Philanthropy: Donated over 2,000 self-care products to women’s shelters and rehabilitation centers.

Core Message: “Treat Yourself Kindly. Live in Love.”

📸 Media Assets

Available Upon Request:

1. High-resolution product photography
2. Logo files (full-color, monochrome, transparent)
3. Founder headshots and lifestyle imagery
4. Brand story video (1-minute version)
5. BBB Torch Awards event photography
6. Press-ready product descriptions and retail sheets

🗞️ Press Inquiries

Media Contact:

Tahera Rene Christy

Founder & CEO, Amour Propre LLC

📧 tahera@amourp.com

🌐 www.amourp.com

📍 Irvine, California