🌟 Amour Propre Honored with the 2025 BBB Torch Award for Ethics

Irvine, CA — October 2025

Amour Propre LLC is proud to announce that our company has been named a 2025 Better Business Bureau Torch Award for Ethics Winner in Orange County, Category 2 (2-5 Employees), a distinction that honors businesses demonstrating the highest standards of integrity, trust, and ethical leadership in the marketplace.

Hosted by BBB Pacific Southwest, Central & Inland California, the prestigious event took place on October 21 at the Hilton Irvine, bringing together business leaders, community members, and entrepreneurs committed to ethical excellence. The ceremony featured an inspiring keynote by NCAA National Wrestling Champion and motivational speaker Anthony Robles, whose story of perseverance embodied the spirit of the evening.

A Moment of Pride for Ethical Leadership

“This award is a reflection of our team’s unwavering dedication to integrity, transparency, and love — values that have guided Amour Propre since day one,” said Tahera Rene Christy, Founder & CEO of Amour Propre. “We believe beauty and business can coexist with conscience. Our goal has always been to create clean, inclusive products that inspire confidence and care, while modeling ethical leadership for the next generation of entrepreneurs.”

Amour Propre was founded on a simple but powerful belief: self-love is the highest form of ethics. Through our clean beauty and wellness products, we not only help customers nurture their bodies but also reinforce the idea that doing good and doing well go hand in hand. From fair sourcing and cruelty-free formulations to community partnerships that empower women in shelters and rehabilitation programs, every choice we make reflects our commitment to purpose over profit.

Recognizing the Power of Ethical Culture

The BBB Torch Awards for Ethics celebrate companies that embody trust in action — through strong leadership character, authentic culture, customer relationships, and community impact. Amour Propre stood out for our transparent business practices, diversity-driven brand mission, and consistent focus on giving back.

As Kindra Maples, Senior Director of Strategic Engagement at BBB, shared:

“Trust is at the heart of every successful business. We’re thrilled to celebrate companies like Amour Propre who prove that integrity and innovation can thrive together.”

A Celebration of Community and Excellence

Amour Propre joined other 2025 winners including Jackson’s Kare, One Nine Architecture, Quality Mobile Home Services, Guardian Tax Network, and Leidos QTC Health Services in representing the very best of Orange County’s business community. Together, these honorees demonstrate that ethical leadership is not a trend, it’s a movement.

The energy in the room was electric as each winner proudly held their Torch Award high, a symbol of the light that integrity brings to the business world. As Tahera Rene Christy accepted the award on stage, she expressed gratitude to her dedicated team and loyal customers:

“To our incredible supporters — thank you for believing in us, buying from us, and growing with us. This honor belongs to every person who has ever chosen to treat themselves kindly through our products. You are the heartbeat of Amour Propre.”

About Amour Propre LLC

Founded in 2020 in Mission Viejo, California, Amour Propre® is a wellness and clean beauty brand rooted in self-love and inspired by nature. The company crafts luxurious, science-enhanced skincare and lifestyle products that address common skin concerns such as eczema, dry skin, and psoriasis — without harmful chemicals or synthetic fillers. With over 30 plant-based, cruelty-free products sold online and through boutique and hospitality partners, Amour Propre continues to redefine beauty as a practice of love, integrity, and community.

For more information, visit www.amourp.com or follow @loveamourpropre on Instagram and Facebook.

About Better Business Bureau Pacific Southwest, Central & Inland California

For over 110 years, BBB has empowered people to find businesses, brands, and charities they can trust. Locally incorporated in 1938, BBB Pacific Southwest, Central & Inland California serves Greater Arizona and Southern, Central, and Inland California, providing education, mentorship, and tools that promote trust and ethical practices in the marketplace.

For more information on the BBB Torch Awards for Ethics, visit torchawards.bbbcommunity.org.

Media Contact:

Amour Propre Public Relations

📧 support@amourp.com | 📍 Mission Viejo, CA