Meet Tahera Rene Christy Founder, Maker, Designer

I set out to build a life that felt like mine.

In March 2020, while the world was shutting down, I was homeschooling four children and facing one of the biggest crossroads of my life. After years of thriving in corporate sales, I had made the difficult decision to walk away. A health scare reminded me that no matter how hard I worked, I was still building someone else's dream.

I knew I wanted more—not just for myself, but for my family.

Then my mom called.

She asked a simple question:

"Why don't you make hand sanitizer?"

Within 48 hours of listing our first bottles on Etsy, we had over 130 orders.

By the end of our very first month, we had generated more than $20,000 in sales.

That wasn't just the beginning of a business.

It was the beginning of my purpose.

More Than Beauty. A Daily Reminder to Love Yourself.

I bottled self-love.

The name Amour Propre is French for self-love.

Not vanity.

Not perfection.

Not chasing impossible beauty standards.

Real self-love is choosing yourself. It's believing you deserve healthy skin, peaceful moments, confidence in your own body, and products made with intention.

That belief guides every decision we make.

Every oil we blend.

Every candle we pour.

Every lotion, body butter, cleanser, and wellness product we handcraft.

Our mission is simple:

Treat Yourself Kindly.

Because the relationship you have with yourself influences every other relationship in your life.

Handmade With Purpose

From day one, we've done things differently.

Every product begins with carefully selected ingredients chosen for their quality, performance, and purpose. We believe beauty should support your well-being, not work against it.

Our collections are thoughtfully formulated to help you create meaningful self-care rituals that leave you feeling nourished, confident, and cared for.

Whether you're caring for your skin, your hair, your intimate wellness, or simply creating a peaceful moment at the end of a long day, our goal is to make those everyday rituals feel a little more luxurious.

Clean beauty shouldn't be complicated.

It should simply feel good.

Growing With Integrity

What started on my kitchen table has grown into something I could have never imagined.

Today, Amour Propre has proudly served more than 15,000 customers, handcrafted over 25,000 products, and ships nationwide through our website as well as trusted retail partners including Amazon, Walmart Marketplace, Etsy, and Faire.

Along the way, we've been honored to receive recognition that reminds us we're building something meaningful.

Some milestones we're especially proud of include:

• BBB Torch Award for Ethics recipient

• #1 Bestselling Handmade Yoni Oil on Amazon

• Featured on Hulu's Side Hustlers

• Recognized by Orange Coast Magazine

• Recipient of multiple small business grants supporting women and minority-owned businesses

While those accomplishments mean the world to us, what matters most are the thousands of customers who continue to trust us with their self-care routines every single day.

My signature Sweet Yoni Oil has sold 10,000+ bottles and became the #1 Bestselling Handmade Body Oil on Amazon.

You’ll find our products at AmourP.com, on Amazon, Walmart.com, and Faire for wholesale partners.

Shop our Amazon Store here! 

How I create (yes, I’m the formulator)!

This Is Personal

When you shop with Amour Propre, you're supporting a woman-owned, family-operated business built on faith, resilience, and a whole lot of determination.

You're supporting late nights.

Kitchen table product testing.

Countless handwritten thank-you notes.

My husband, who helps keep everything running behind the scenes.

My daughters, who have grown alongside this company and continue to help bring every order to life.

Every package that leaves our studio carries more than a product.

It carries our family's commitment to creating something that helps you feel seen, cared for, and confident.

Purpose is the business model -

Beauty That Gives Back

Success has never been measured only by sales.

Since launching Amour Propre, we've donated thousands of dollars' worth of products to women experiencing homelessness, families in transition, shelters, community organizations, and nonprofit partners.

We believe everyone deserves access to dignity, confidence, and self-care.

Giving back isn't part of our marketing strategy.

It's part of who we are.

Education over intimidation

Skincare should feel welcoming, not elitist. My brand does three things every product must do:

1. Educate clearly: What it is, why it works, and how to use it.

2. Perform: Measurable benefits you can see and feel.

3. Belong: Inclusive visuals, language, and pricing so everyone feels invited.

We’ve also brought back Pamper Parties! We create an intimate, at-home experiences where I teach women how to use our products and reconnect with ritual, joy, and community. Think of it as modern self-care with old-school hospitality.

What’s next?

I am scaling thoughtfully by exploring co-manufacturing for our staples while safeguarding the craftsmanship and integrity our customers expect. I’m expanding our intimate-care line, adding education-forward content, and building programs that help more women turn self-care into a sustainable lifestyle.

Welcome to the Family

Whether you've been with us since our very first bottle of hand sanitizer or you're discovering Amour Propre today, we're grateful you're here.

Our hope is that every product reminds you of something simple, but powerful:

You are worthy of care.

You are worthy of rest.

You are worthy of confidence.

Most importantly...

You are worthy of loving yourself.

Welcome to Amour Propre.

We're so glad you're here.

https://youtube.com/shorts/YFnxQZJw5Lk?si=O_MJYkezHBIKDKjT

- Formulas with integrity: clean, effective, and thoughtfully sourced.

- Access without compromise: luxury textures, accessible price points.

- Community in the center: giving, teaching, and hiring with purpose.

Self-love isn’t a trend. It’s a practice. And every bottle I make is an invitation to practice it gently, daily, and without apology.

with love,

— Tahera Rene Christy

Founder & Creative Director, Amour Propre®