Meet Tahera Rene Christy Founder, Maker, Designer

Our Story:

I bottled self-love.

I’m Tahera Rene Christy, Founder and Creative Director of Amour Propre® (which is French for self-love). In Match of 2020, while the world slowed down, my home in Mission Viejo became a laboratory of love. Between homeschooling my four children with my husband and baking every sweet we could imagine, my mother called with a simple idea: “Make hand sanitizer.” And I did! I posted it to Etsy, and within 48 hours we had 130 orders. We finished our first month at $20,000 in sales and I realized I’d just opened the door to the company I was born to build.

From Oakland to Orange County: my “why” -

I was born in Oakland, California, where I didn’t see many examples of Black entrepreneurship outside of restaurants. Later, in corporate sales, I was consistently top-ranked, yet painfully expendable. A health scare made that clear. That moment reframed everything: I would never again allow anyone else to set my ceiling. I took my gift for product innovation, my coach’s heart, and my sales discipline and decided to put love in a bottle and create products that help people feel seen, soothed, and confident every single day.

Clean Beauty for All®, and I mean all!

I build science-enhanced, plant-forward formulas that are gentle, effective, and priced for real life. For too long, “clean beauty” wasn’t marketed to people of color effectively, or it was wrapped in language and price points that felt out of reach. I changed that. Every Amour Propre® product is created to solve everyday skin concerns like dryness, irritation, eczema-prone skin, while offering a little luxury in your daily routine.

Today, I’ve formulated 500+ products; we actively retail 60.

My signature Sweet Yoni Oil has sold 10,000+ bottles and became the #1 Bestselling Handmade Body Oil on Amazon.

You’ll find our products at AmourP.com, on Amazon, Walmart.com, and Faire for wholesale partners.

Shop our Amazon Store here! 

How I create (yes, I’m the formulator)!

I’m a maker and a marketer. Ideas arrive at 2 a.m.; by morning, I’m testing, prototyping, naming, and mapping the launch plan. If customers love it and it works, it stays. If not, I retire it quickly. My twins help me bottle, label, and ship. It’s still intimate and hands-on, by design, because quality, safety, and results come first.

Purpose is the business model -

Amour Propre® actually began as a nonprofit initiative. I built and donated hygiene kits to shelters, halfway houses, and rehab centers and often with my own money. That spirit never left. As a for-profit, we continue donating products, time, and mentorship, and we intentionally support local small businesses to keep dollars circulating in our community. When you empower a woman, you uplift a neighborhood. That belief guides everything I do.

Education over intimidation

Skincare should feel welcoming, not elitist. My brand does three things every product must do:

1. Educate clearly: What it is, why it works, and how to use it.

2. Perform: Measurable benefits you can see and feel.

3. Belong: Inclusive visuals, language, and pricing so everyone feels invited.

We’ve also brought back Pamper Parties! We create an intimate, at-home experiences where I teach women how to use our products and reconnect with ritual, joy, and community. Think of it as modern self-care with old-school hospitality.

What’s next?

I am scaling thoughtfully by exploring co-manufacturing for our staples while safeguarding the craftsmanship and integrity our customers expect. I’m expanding our intimate-care line, adding education-forward content, and building programs that help more women turn self-care into a sustainable lifestyle.

My promise -

https://youtube.com/shorts/YFnxQZJw5Lk?si=O_MJYkezHBIKDKjT

- Formulas with integrity: clean, effective, and thoughtfully sourced.

- Access without compromise: luxury textures, accessible price points.

- Community in the center: giving, teaching, and hiring with purpose.

Self-love isn’t a trend. It’s a practice. And every bottle I make is an invitation to practice it gently, daily, and without apology.

— Tahera Rene Christy

Founder & Creative Director, Amour Propre®